RESUME

​Executive Director of Digital Marketing and Research, ANS

​August 2023 - present

• Conduct in-depth, research-driven interviews to gather valuable data and insights.

• Synthesize findings into well-crafted research papers and disseminate through multiple channels.

• Edit and format formal documents.

• Leverage LinkedIn for effective social selling and networking.

• Brainstorm content and research topics to present to clients.

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Content Writer, JS Group

​February 2022 - present

• Craft engaging weekly social media content for clients in IT, leadership, cybersecurity, safety, and innovation.

• Analyze client needs through intake conversations to tailor content effectively.

• Develop compelling LinkedIn posts based on industry trends and news.

• Write and edit blogs and articles for corporate websites and LinkedIn profiles.

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Owner / CEO, Half Ax Boutique, LLC

​January 2021 - present

• Manage all aspects of boutique operations, including inventory planning and procurement.

• Design and create advertising and social media content.

• Oversee website management, from design to content updates.

• Efficiently handle order packing and shipment distribution.

• Develop and brainstorm innovative marketing strategies.

 

Admissions Recruiter, Corning Community College

​July 2019 - April 2022

 

• Conducted individual and group counseling sessions to provide admissions and enrollment guidance.

• Maintained accurate records of prospective students, application statuses, and recruitment metrics.

• Followed up with standout applicants from industry pipelines, events, and college fairs.

• Assisted students through admissions, including answering questions and helping with forms.

• Created promotional content and media for events and admissions initiatives.

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Marketing and Public Relations Intern, Watkins Glen International

​May 2018 - August 2018

 

• Managed social media accounts for Finger Lakes Wine Festival and Watkins Glen International, enhancing engagement across multiple platforms.

• Administered and updated the Watkins Glen International mobile application, ensuring a seamless user experience.

• Authored engaging blog posts for Watkins Glen International’s official blog (wgi1948.blogspot.com).

• Coordinated a high-profile "Tweet-Up" event with NASCAR drivers, boosting event visibility on race day.

• Supported driver appearances and promotions to drive attendance and excitement for event weekends.

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