RESUME

​Executive Director of Digital Marketing and Research, ANS

​August 2023 - present

• Conduct research-based interviews

• Perform individual industry research campaigns

• Focus on social selling amongst social media platforms, specifically LinkedIn

• Write and publish research reports and articles

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Content Writer, JS Group

​February 2022 - present

• Write content for various publications and channels

• Specialize in LinkedIn content and engagement

• Created well-researched and stimulating content for clients

• Generate content that reflected the voice, tone, ideals, and offerings of clients and their organizations

• Inserted trending hashtags within clients' respective industries to increase engagement across the LinkedIn platform 

• Produced blog posts formatted for web pages

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Owner / CEO, Half Ax Boutique, LLC

​January 2021 - present

• Prepare and organize online storefront marketing material, including product descriptions, social media content, and optimizing content to search engine criteria

• Compose images of products using video and still cameras, lighting equipment, props, and photo and video editing software

• Correspond with online customers via email, phone, or other online messaging to address any issues or concerns regarding products, policies, or shipping methods

• Design and maintain an online storefront using e-commerce software

• Fill customer orders by packaging sold items and documentation for direct shipping

 

Admissions Recruiter, Corning Community College

​July 2019 - April 2022

 

• Maintain open communication with various high schools to sustain a strong relationship

• Counsel prospective students through in-person appointments, phone calls, and emails regarding the admissions process

• Conduct personal interviews and telephone interviews to determine their educational needs, concerns, and interests

• Edit and create all admissions-related website pages using the OmniUpdate content management system

• Assist in the creation of various recruitment and advertising materials

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Marketing and Public Relations Intern, Watkins Glen International

​May 2018 - August 2018

 

• Ran various social media accounts for Finger Lakes Wine Festival and Watkins Glen International across multiple platforms

• Managed and edited the Watkins Glen International mobile application

• Composed blogs on Watkins Glen International's blog site (http://www.wgi1948.blogspot.com/)

• Facilitated a "Tweet-Up" event with numerous NASCAR drivers on race day

• Assisted with driver appearances to promote event weekends

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